Looks and acts professionally

Personal trainers must dress and conduct themselves professionally at
all times and steer clear of controversial dealings or communication
with clients. They must be loyal but must never allow the mentorclient
relationship to develop beyond that. They must be effective
communicators and be able to market their services effectively but must
be careful not to sell exercise products or nutritional supplements. They
must practise what they preach- they do not smoke or drink excessively,
they look good, are fit and healthy- in mind, body and action.